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Web design – How to Attract Visitors and Keep Their Attention

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In the time when attention span is getting shorter and shorter, finding the way to attract visitors to your website and more importantly keeping them on it is extremely important. If you want to rank high in search engine results, your visitors need to stay on your page once they come across it. Here are some of the simplest and most effective ways to boost your website traffic, engage your visitors and make them want to come back.

1. Keep it simple.

There is nothing more that website visitors hate than a complicated search. Having this in mind, you should keep the navigation as simple as possible. This means that the homepage should be clean and easy to navigate, the content should be properly aligned and typography should ideally be simple, as well. The main reason behind this is that the visitors won’t be distracted by various widgets and pop-ups, and can focus on easily finding what they were looking for on this website in the first place.

2. Incorporate responsive web design.

According to Google, more than one-half of total web page requests on the Internet are made by mobile devices. When a website is responsive, or mobile-friendly, it means that the page can detect the size of the visitor’s screen and change the interface and layout to correspond to it appropriately. When users access a website which is not optimized for mobile devices they quickly lose interest and look for another one which offers mobile experience.

3. Offer unique, high-quality content.

This is one of the critical aspects of retaining visitors’ attention. You should determine who your target group is and adapt the content to them. Your visitors should immediately understand who you are and what it is that you do. The majority of visitors skim and scan the content instead of reading it, and they need to be able to pick up the most important things you have to offer while doing so. The content should be both original and exceptional, as well as regularly updated because that will increase the website traffic.

4. Optimize website speed.

By this, we basically mean faster is better. Your pages should load extremely fast at all times. Average visitors want to spend only two seconds or less waiting for the page to load, and if that’s not the case, they leave the website and move onto another one. You can use various tools to check your website loading speed, such as “Google PageSpeed,” which can help you optimize the performance of your website.

5. Incorporate calls-to-action and social media buttons.

Call-to-action buttons assist your visitors in navigating the website and are an essential component of good web design. They must stand out, be clear and direct visitors to their next steps on the page. In web design, if an element is bigger than the others, it means that it is more important. Choose the most important actions of your website and choose an adequate size for them.

An enormous amount of social media traffic is generated with the implementation of social media buttons. Visitors like to have the option of immediately sharing something they find interesting so you should take advantage of that. You do not need to have share buttons for all social media, just the ones you want to appear on.